Advanced SQL Queries for the Pine Valley Furniture Company Database Term Paper

Advanced SQL Queries for the Pine Valley Furniture Company Database - Term Paper Example To get the result, we need to sort the prices of the products and choose the one that is the least among them all. In the parameters for the queries, we indicate that we would like to pick the top item from the field whose values have been sorted in ascending order. From then on, we display the top 1 item to show us the least item in terms of the price. This query is obtained from the employee table and the work center table. From the employee table, we get the employee identifications and the names of the employees. The work center table is only meant to give us the work center identifications for the employees. Once we get the values from both of the tables, we make the query. The above query is made on the order line table of the database. This table contains both the order ids as well as the product identification numbers. In order to know which different products are contained in the order number 1006, we design the query in such a way that we display the order ids for all the product lines while indicating the product line number 1006 as the only restriction on the query. In order to know the discounted product prices for the products manufactured by the product line 3, we need to calculate the discounted prices and display them on a different column. The operands for the calculation are the Standard_Price for all the products, and 0.9.

Growth and Development Essay Example | Topics and Well Written Essays - 1250 words

Growth and Development - Essay Example Thus, it is a period when young people are out of their adolescence but are yet to attain the adult title. The age span for emerging adulthood ranges from 18 to 25 though this may be extended up to the age of 29. During this period, most young people are always struggling to put various components of their lives in order so that they can achieve the status of being referred to as adults. This paper will be a discussion of various issues as pertains to emerging adulthood. According to Arnett, 2004, â€Å"during Emerging Adulthood, young people are in the process of developing the capacities, skills and qualities of character deemed by their cultures as necessary for completing the transition to adulthood†. As such, it is an important period of life since most people going through it have the same aspirations. As a result, all of them have the same characteristics. Insatiability is one common characteristic that people in the emerging adulthood phase of life have. This is showca sed with the tendency of changing life plans. People between the ages of 18 to 29 can be observed to constantly change partners, jobs and even residences. This is because they often feel that they have to do much more than they have already achieved. This in turn gives them an aspect of insatiability. Identity exploration is another characteristic that most people in the Emerging Adulthood stage of life have. ... Along the same line, emerging adults will always delay responsibilities so that they can focus on themselves. Most of them tend to avoid marriage and parenting so that they can have all their time and resources to themselves. Self focus is what seems to be the most important thing to them at during this time (Arnett, 2004). Feeling caught up in between is another characteristic common with emerging adults. This is due to the fact that most of them feel that they are more independent and mature than when they were adolescents t at t same time feel that they are not fully accomplished to be referred to as adults. Lastly, most people in the above age bracket always have a very optimistic view of the future with the belief that they will accomplish all that they have set out to do and eventually become what they would want to be (Arnett, 2004). These are the characteristics that most people in this phase of life irrespective of culture and financial capability have. Generally, the period of emerging adulthood is different from the adolescent and early adulthood phase due to the fact that the reality of emerging responsibility finally begins to dawn on these individuals. During adolescence, people are not responsible of their actions but simply do what will be acceptable in the eyes of their peers. They do not fear rebellion and do not listen to what their parents say. Their decisions are dependent on how their peers will judge them and the aspect of being financially independent does not bother them. They are minors and still live at their parent’s home and are experiencing the physical changes of puberty but people in the emerging adulthood phase have already reached full reproduction maturity. On the other hand, adulthood is characterized by

The Transcendental Movement: History and Concepts

The Transcendental Movement: History and Concepts The Transcendental Movement centered on thriving to discover the age-old philosophical question: What exactly is the true meaning of life? In order to find an answer, Transcendentalists focused on five main beliefs. They were individualism, nature, anti-materialism, intuition, and the quest to find the truth of existence (Gura). Notably, the Movement lured in famous names such as authors Henry David Thoreau and Ralph Waldo Emerson, and women right’s activist Margret Fuller. Due to the rather extreme liberal views and the controversy that arose from their particular ideology, Transcendentalism barely made a splash in the 1830 society (Blanch). However, as history has played out, the principles of the philosophical movement have clearly had an impact in American revolutions. As much as the movement is often incorrectly labeled as being against Christian belief systems, Transcendentalism roots reach back to Christianity through the already liberal Unitarian denomination. In approximately 1835, young men training to become Unitarian ministers rebelled against their spiritual elders. They found the belief in Christ’s miracles to be outlandish, claiming that his moral teachings were more than enough to make him a prophet (Gura). The men also rejected the blanket theory that human knowledge directly comes from senses; rather, they argued that spiritual principles that come from within one’s self consequently lead to a better comprehension of the world. Due to these first principles, the main ideas of Transcendentalism’s â€Å"intuition† and â€Å"conscience† were quickly embraced. Founders claimed that through these ideas, one can move beyond- or â€Å"transcend†- past the dull experiences of the lower domain, and on to spiritual bliss. This euphoric state was only made possible through, as named by Ralph Emerson, the Oversoul, which is virtually defined as being a universal force in which every soul partakes. Through this Oversoul, one exceeds individual consciousness (Goodman). At the core, Transcendentalists thoroughly believed in equality, for there was no distinct line between the saved and the damned. It was truly up to the individual whether or not to take advantage of the Oversoul that takes them into the spiritual world. Because of the main theme of equality, the philosophy seemed perfectly fitted for a nation that claimed to be founded upon equivalence (Gura). However, as history has proven, the United States has, by no means, been the perfect picture of social fairness. Obviously, the transcendental theory conflicted with the antebellum efforts of social reform. The new philosophy deemed that if all, regardless of race and gender, were created equal, then they should be treated as such. From the start, the movement’s ideals have played a strong role in American social progression. Phillip F. Gura states, â€Å"For some, such reform activities were the natural outgrowth of Transcendentalist thought, and they made social reform virtually the entire focus of their Transcendentalism.† Transcendentalism deeply influenced the women right’s development (Reuben). This philosophy was one of the first to make the fight for gender equality seem somewhat acceptable. It had a strong impact on activist Margret Fuller, who is one of the most famous feminists in recorded history. She first broke down the occupational inequality barriers when she became the editor at the Transcendental Club newspaper titled, The Dial. Later on, she wrote Women of the Ninetieth Century, which, due to its political radicalness, became the most known feminist book of its era, and drew mass attention to the cause (â€Å"Margret Fuller†). Two decades before the civil war, this movement was already battling the fight against slavery. These philosophers wrote letters, articles, and provided lectures in hopes of achieving the abolition of enslavement. Their acts were controversial and received little attention, but their attempts quickly rallied the concept that perhaps slavery was indeed wrong. Their ideology fanned the flames of the fire that would eventually lead to the Civil War (Hampson). These outspoken men and women would use the transcendental idea of individuality and equality to justify their beliefs. The Transcendental movement did not only effect gender and racial equality. It was also an innovator for many upcoming changes throughout generations within the United States society. For instance, Bronson Alcott began the Temple School- the first school designed for young children in order to teach their inborn divinity and encouraged early self-discovery (Gura). Due to these radical teachings, parents of the students forced Alcott to shut down the educational program. However, his teaching assistant, Elizabeth Peabody, another famous feminist, went on to develop the first kindergarten movement within the United States (Blanch). Other Transcendentalists moved on to more of a political standpoint, and became what, today, we call socialists (Goodman). Former Unitarian pastor George Ripely left the pulpit and started the Institute of Agriculture and Education. Through his educational experiments that involved living in communal existence, he tried to dissolve the definitive lines that lay between workers and intellectuals. He started dividing the community’s profits into the socialist principles, also making the community members rotate through different jobs. When hearing of this experiment, Alcott decided to institute a new experiment of his own. He and other transcendentalists decided to become vegetarian, and to give up materialistic aspects (Gura). This chain ultimately affected Henry David Thoreau, a transcendental writer. Thoreau moved into a small cabin located near Walden Pond by himself for two years. He lived purely on the bare necessities one needs in order to survive. In this time frame, Thoreau wrote the novel Walden, in which he spoke of his lifestyle, transcendentalism, and the importance of searching spirituality through nature without the burdens of materialistic aspects (Blanch). Lynn Branch describes Thoreau’s impact by saying: Thoreau was also a forerunner of the environmental movement and his book, Walden, about mans fundamental connection to nature, raised a new consciousness about natures role in our spiritual and social lives. He championed the idea of public parks and nature reserves as important links to spirituality and lamented the destruction of the forests as the destruction of our earthly paradise when he declared, â€Å"Heaven is under our feet as well as over our heads.† Ultimately, over the years, Walden has sold hundreds of thousands of copies. The writings became an extremely popular book, informing audiences of the philosophy of transcendentalism. Thoreau’s novel deeply impacted such times like the Great Depression Era, when learning to live simplistically proved to be essential, and the 1960’s, which, of course, was the decade of individuality (Blanch). Transcendentalists were, for a lack of a better word, the first form of â€Å"hippies.† They stressed the importance of environmental importance, equality, individuality, and spirituality (Gura). Their ideals have greatly impacted the United States society in many forms, including gender and racial reform, environmental protection, economical viewpoints, and education. Although their movement would, by no means, be considered the most direct and known historical force in the progression of American society, their underlying beliefs are nearly identical and parallel to the lifestyle that is evident today. The spiritual and individualistic ideology shaped the modern culture that is displayed today. Works Cited Gura, Phillip. Transcendentalism and Social Reform .gilderlehrman.org. The Gilder Lehrman Institute of American History , n.d. Web. 18 Feb 2014. . Goodman, Russell . Transcendentalism .plato.stanford.edu. N.p., 07 Mar 2011. Web. 18 Feb 2014. . Blanch, Lynn. Social and Political Effects of Transcendentalists.classroom.synonym.com. Demand Media, n.d. Web. 18 Feb 2014. . Hampson, Thomas. The American Renaissance and Transcendentalism.pbs.org. PBS, n.d. Web. 18 Feb 2014. . Margaret Fuller.transcendentalism-legacy.tamu.edu. Psymon, n.d. Web. 18 Feb 2014. . Reuben, Paul. Chapter 4: Early Nineteenth Century: American Transcendentalism The Womens Rights Impulse.www.csustan.edu. N.p.. Web. 18 Feb 2014. .

Chaucer’s Use of Clothing: an Effective Rhetorical Device Essay

Chaucer’s Use of Clothing: an Effective Rhetorical Device In Literature, as in real life, characters are sometimes judged by their appearance. The description of clothing provides detail and comment on those wearing them. Chaucer’s uses of artifice in The Canterbury Tales function as gauges of the social status and economic wealth, and emotional condition of each pilgrim. Artifice effectively provides a badge of humanity, symbolic of each character’s fallibility. Yet clothing simultaneously imposes upon the characters literary stereotypes, which they consequentially adopt. Unable to transcend these ascribed roles, the pilgrims sometimes find themselves bound by literary stereotypes and narrative function, which they tend to fulfill rather than reject. Although Chaucer’s Canterbury Tales transcend a Romantic stereotype, his characters often do not. They find themselves bound to the conventions of Romance, as they are bound by the clothes that define them. Chaucer’s materialistic focus enhances this metaphor and d econstructs the purism of Christianity throughout their physical journey. This aspect of characterization functions to illuminate the meanings inherent in the costumes of the secular pilgrims, revealing the extent of their conformity, through their dress, to 14th century social, political, and religious norms. The General Prologue provides a great deal of information regarding the Knight’s appearance. The Knight entitled by rank to wear the finest of garments and clothes, is dressed in armor that is shabby, rusty, and possibly useless. The fact that he humbly adorns the uncomfortable suit, and even carries his bloodstained sword, indicates the knight’s sense of honor and tradition, but also shows the means by which... ...ce his own disapproval. His criticism is apparent, yet he doesn’t make harsh or subjective judgments. Instead, Chaucer simply describes what each character looks like physically and what they’re doing; and then leaves the reader to question what the character should be, compared to what they are. Chaucer explicitly chose to describe the pilgrims and make them the focal point of the entire pilgrimage, as opposed to the journey itself. Further, the minimal presence of beneficial divine intervention emphasizes the significance of each characters’ decisions (as they apply to their own ascribed roles). Materialistic metaphor functions to convey these roles, and ultimately evaluates each pilgrim. Consequentially, Chaucer’s Canterbury Tales provides clarification of his sociological perspective on Romanticism, through the observation of humanity’s adherence to moral norms. Chaucer’s Use of Clothing: an Effective Rhetorical Device Essay Chaucer’s Use of Clothing: an Effective Rhetorical Device In Literature, as in real life, characters are sometimes judged by their appearance. The description of clothing provides detail and comment on those wearing them. Chaucer’s uses of artifice in The Canterbury Tales function as gauges of the social status and economic wealth, and emotional condition of each pilgrim. Artifice effectively provides a badge of humanity, symbolic of each character’s fallibility. Yet clothing simultaneously imposes upon the characters literary stereotypes, which they consequentially adopt. Unable to transcend these ascribed roles, the pilgrims sometimes find themselves bound by literary stereotypes and narrative function, which they tend to fulfill rather than reject. Although Chaucer’s Canterbury Tales transcend a Romantic stereotype, his characters often do not. They find themselves bound to the conventions of Romance, as they are bound by the clothes that define them. Chaucer’s materialistic focus enhances this metaphor and d econstructs the purism of Christianity throughout their physical journey. This aspect of characterization functions to illuminate the meanings inherent in the costumes of the secular pilgrims, revealing the extent of their conformity, through their dress, to 14th century social, political, and religious norms. The General Prologue provides a great deal of information regarding the Knight’s appearance. The Knight entitled by rank to wear the finest of garments and clothes, is dressed in armor that is shabby, rusty, and possibly useless. The fact that he humbly adorns the uncomfortable suit, and even carries his bloodstained sword, indicates the knight’s sense of honor and tradition, but also shows the means by which... ...ce his own disapproval. His criticism is apparent, yet he doesn’t make harsh or subjective judgments. Instead, Chaucer simply describes what each character looks like physically and what they’re doing; and then leaves the reader to question what the character should be, compared to what they are. Chaucer explicitly chose to describe the pilgrims and make them the focal point of the entire pilgrimage, as opposed to the journey itself. Further, the minimal presence of beneficial divine intervention emphasizes the significance of each characters’ decisions (as they apply to their own ascribed roles). Materialistic metaphor functions to convey these roles, and ultimately evaluates each pilgrim. Consequentially, Chaucer’s Canterbury Tales provides clarification of his sociological perspective on Romanticism, through the observation of humanity’s adherence to moral norms.

A Study of Development and Analysis of Plasma and Lcd Tv Industry

(1) Title of the Research Work: â€Å"A STUDY OF DEVELOPMENT AND ANALYSIS OF PLASMA AND LCD TV INDUSTRY AND IT’S IMPACT ON GENERAL CTV MARKET:- WITH SPECIAL REFERENCE TO MUMBAI REGION† (2) Introduction: History and development of audiovisual medium: Perception is the frame of mind of a customer about a particular product or service which customer would like to avail. It is the way a customer look at anything. In short it is the process of perceiving about anything. Customer perception about any product or service is an important parameter in the whole marketing scenario and global economy as well. It contributes to the social, cultural, environmental, political and economic growth of the nation. Post-war mass communication and media studies have had two periods of radical change, the late 1960s-early 1970s and the1980s, of which the former was characterized by the rise of Marxism and the latter by its decline. These transformations did not take place simultaneously in all countries, but as a generalization this seems to hold true. For instance, Frands Mortensen (1994) recalls the year 1977 as the turning point when critical vocabulary in his work began, for the time being at least, to fade out. Mortensen’s fate was shared by many of the turn-of-the-seventies generation throughout Europe, the soixante-huitards or ’68ers’ as the French call them. As a result, some avoided radical thought altogether, denouncing their Marxist past; others changed to postmodernism, while a few still adhered to the Marxist project by trying to reshape it. However, they all had to keep abreast of the new 1980s generation– a generation more in tune with economies of deregulation, individualist policies and cultural anti-modernism. The 20th century has witnessed at least three periods during which the nature and status of moving images have been at the centre of more or less comprehensive cultural-theoretical concerns: one in the 1920s with the stabilization of the feature film and film art; one in the 1950s and 1960s with the emergence of full-blown television; and one from the 1980s to the present with the transformation of television, combined with the introduction of video and computer- based media. One of the underlying assumptions during this 70-year-debate boils down to the idea that if there is one thing that characterizes 20th-century culture, at least its latter half, then it is audiovisuality. It is this view that unites 1920s avant-gardists and cineaste-critics (e. g. Balazs 1982), 1950s and 1960s filmologists in France and Italy (e. g. Cohen-Seat 1961)who receded but were, unfortunately, overshadowed by Marshall McLuhan, and the 1980s postmodernists (e. . Kroker &Cook 1986). In the following discussion, I will, on the basis of this continuing debate, assume the centrality of image and sound media to our century. One of the key issues in audiovisual media theory, then, is concerned with accounting for this centrality of moving images in contemporary life. It is here, I argue, that the Frankfurt School may still prove helpful. In what sense is the 20th century the â€Å"age of the image† (Gance 1927) as well as that of the society of spectacle, entertainment and interaction? Or, how are the increasing audiovisual and aesthetic components of 20th century civilization interconnected? To answer these questions, media theory has to account for four major empirical phenomena and historical periods (for another synoptically view of the audiovisual 20th century, cf. Zielinski 1989): the birth and beginnings of film (The Age of Early Cinema, 1895-1915), the heyday of the standard feature film (The Age of the Classical Hollywood Film, 1920-1960), the replacement of cinema films by television as the major audiovisual medium (The Age of Paleo-television, 1960-1980) and the transformation of television in the new audiovisual landscape of, inter alia, video and multimedia (The Age of Neo-television, 1980-; the terms ‘paleo-’ and ‘neo-television’,coming from Umberto Eco, seem to have established themselves [cf. e. g. Casetti & Odin 1990]). Because these are understandably highly complex and still insufficiently explored issues, let me just give a cursory idea of the explanatory potential of Critical media theory: I will elaborate on the argument that each change of period –from the early cinema to the Hollywood film, from the Hollywood film to paleo-television and from paleo- to neo-television –involves expansion and intensification of some aspects of the general aesthetisisation of the everyday world To simplify matters for this essay, I shall attribute one single explanatory aspect to each change. First, what distinguishes the classical film of the Hollywood type from early cinema is the standardization of three major attributes: the length, type and screening time of the film. As a result, going to the movies means going to see a fiction film at a scheduled time. What this amounts to is to make film-viewing akin to attending more traditional spectacles such as theare, opera or ballet. In other words, it intensifies the spectacularity of films, for from now on moving images are to be received with more sustained concentration. The symbol for this new relation is perhaps first of all the film star, who functions as the imagined object of identifications and projections inherent in one’s relation to the spectacle of films. Second, of the many differences between the cinema film and broadcast television, two are relevant in this context: moving images are privatized as they enter the home and their viewing becomes a daily pursuit. It is in this way that television, like the periodic press and broadcast radio before it, begins to bind the home incessantly to the outside world, which means a tremendous expansion of the interactive potential of moving images. What is new in these image-relations is perhaps captured best by the recurring, wave-like nature of such television programmes as news, fiction series or sport events; it is their ability a community or an audience out of them that crystallises their interactiveness. Third, the change from paleo- to neo-television mainly implies Americanisation, i. e. , commercialization in a multi-channel context, and seems to concern predominantly the development of European television. The struggle for maximising audiences forces channels to find ways both to attract viewers and to allure them to stay tuned. In this process, entertainment – fiction more probably than fact, exciting fact more probably than non-exciting – is likely to gain the upperhand. An application of Horkheimer and Adorno’s culture-industry theory to the Audiovisual 20th Century: the periods, the determinants of the changes of period and the corresponding paradigms crystallising the changes. 895-1915: The Age of Early Cinema : Spectacle: Film star : 1915-1960: The Age of the Classical Hollywood Film : Interaction: News, fiction series, sports event : 1960-1980: The Age of Paleo-television : Entertainment:TV commercial : 1980- : The Age of Neo-television Considering the commercial as the prototype of this trend, but it is such basic virtues of television commercials as non-seriousness (‘nothing really matters that much’) which in the Age of Neo-television tend to become universalised. Granting the centrality of audiovisual media in the 20th century and the heuristic contribution reading Dialectic of Enlightenment may make to our understanding of it, what other reasons could be offered after the adverse 1980s conditions in defence of the re-actualisation of the Frankfurt School in media and mass communication studies? To conclude, let me pursue two further arguments. First, dissatisfaction with French theorizing has for some time now made room for alternative strains of critical thought; this dissolution of the structuralist and post-structuralist dynasty (cf. Steinman1988 on its repercussions on US film and television studies) has benefitted, among others, American pragmatism (Rorty), Soviet semiotics (Bakhtin) and the Frankfurt School (Adorno). As a matter of fact, it has been argued (Hohendahl 1992) that since the 1980s Adorno has become more popular as a research subject than he ever was at the peak of the student movement. Second,if one is to believe the opinion of the majority to be gathered from a recent survey of the field (Levy & Gurevitch 1993), the mass communication research community, especially its US quarters, have been seized by a sense of disorientation. The name of the malaise is marginalisation: media scholars feel as if they are out of touch with more established disciplines (what is more, this feeling is supported by prevailing citation patterns of the field; cf. So 1988). There is no panacea for the situation because the discipline is filled with contradictory pressures, but one could argue, like Graham Murdock (1991), that mass communication research should regain its contact with the general project of the human sciences, which is the historical study of modernity. It is especially here that the tradition of the Frankfurt School, as the ases of Jurgen Habermas and others exhibit, has not reached the end of its journey yet. It is in this sense that the intimate relationship between audiovisuality and what has been termed the â€Å"Short Twentieth Century† (Hobsbawm 1994) turns into one of the key avenues by which media studies can approach and contribute to the study of modernity and its contemporary vicissitudes. (3) In dian television industry The Indian Television industry is going through turbulent transformation. Companies are relooking at their strategies and are desperate for growth. The entrenched position of the Indian market leaders in CTVs’ like Videocon, BPL and Onida has been challenged by the MNCs such as LG, AIWA, Akai, Panasonic, Samsung, Sony, Philips and Sharp; some in a perceptible way and others threatening to do so. The changing environment demands fresh thinking to gain the cutting edge advantage. This study attempts to look at the various customer perception oriented factors operating in the PLASMA and LCD television industry irrespective of the brand of the television Indian or Imported. (4) New developments in CTV industry: An introduction of PLASMA and LCD television in the TV market: Technology may have blurred the differences, but television viewing is more than just about watching moving images. Once you’ve made the right choice, the picture is clearer. Choosing a television set can be quite a daunting task especially if the customer is looking for an LCD or plasma. Choices abound and there are some myths about the technologies, too. Unlike what many believe, there are major differences between the two types and you can’t substitute one type for the other merely on their looks. To be honest, there isn’t much of a hood to look under. But inside the sleek and thin exterior, plasma TVs employ a matrix of tiny plasma gas cells that are charged by precise electrical voltage to create a picture. In the case of LCD panels, liquid crystal display make up the screen. Imagine liquid crystal pressed between two glass plates to which varying electrical charge is applied to create an image. That’s an LCD television. Despite the advances made in LCD and plasma technology, however, there are experts and gamers (they really do use TVs a lot) maintain that CRT (cathode ray tube or our regular TV) still offers the best quality. Depending on customer’s budget and his requirements (maybe in that order of preference), the choice of an LCD or plasma TV will vary. One line of thinking insists that for basic home theatre requirements, plasma screens are slightly better since they can render black better than LCD TVs. This means that the contrast and, therefore , the level of detail on a plasma TV would be better. The reason LCDs cannot achieve as true a black as plasma TVs can has to do with the liquid that is backlit and does leak a little. Improvements are happening all the time and in due course, this should be rectified, but by then, plasma may have become the predominant choice. In addition to the above, one of the major factors in favour of plasma TVs is their better viewing angle. This allows viewers to sit at acute angles and still get a clear picture. But it’s not all bad for LCD TVs. One of the biggest advantages they have over plasma TVs is the price . But even technically, there are some advantages that an LCD TV offers. For instance, LCD TVs have higher native resolutions than plasma TVs of the same size. What this means is there are more pixels on the screen and if you are one of those who like to see every minute detail, an LCD may offer more. Of course, this also depends on the source and an ordinary cable TV connection won’t let you notice the difference. The one myth about LCD TVs that doesn’t hold true for new generation models is the ‘blur’ that was noted in fast scenes or when watching sports (more noticeable when watching a car race as opposed to cricket or snooker! ). This has improved significantly and the difference between a plasma and LCD in this regard is almost negligible. The running cost of a TV is something that many don’t consider. With increasing screen sizes, the power consumption will also increase and in this regard, LCD TVs outscore plasma TVs once again. LCD TVs are said to consume up to 30% less power than plasma TVs. An another downside that plasma TVs suffer from is the screen burn-in. For whatever reason (and we cannot really think of a reason good enough), you leave your TV on with a still image (say you paused a movie), there is a chance that the ghost of this image may get burned in permanently on the screen. Which means that even if you turn it off, a faded image of this will be visible. While newer generation Plasma TVs suffer less from this ailment, it hasn’t been entirely eradicated. And if you are wondering about TV channel logos, they are translucent and don’t leave the same sort of ghost behind! When you are looking at plasma or LCD TVs, you may come across a piece of information that says â€Å"60,000 hours† or some such number. This is the time for which your plasma TV will have optimum brightness after which it will start to fade off. In case of plasma TVs, the accepted duration ranges between 30,000 and 60,000 hours while in case of LCD TVs, it is virtually guaranteed for 60,000 hours. If you actually convert this to days, it works out to about 2,500 days or about six years of continuous viewing. * LCD TVs offer more pixels and so you can see more minute details * LCD TVs are said to consume up to 30% less power than plasmas * Plasma screens render black better than LCD TVs. The contrast and level of detail are therefore better * Plasmas offer better viewing angles. It allows you to get a clear picture even from acute angles. Hence after having the preliminary information we get convinced that, it is the customer’s perception which finally takes decision about the type of TV to be purchased. (LCD OR PLASMA TV) 5) Exact nature of the study: As because the differentiation from the customer’s point of view, is no more existed as far as the PLASMA AND LCD television field is concerned, the researcher is interested to find out the perception oriented competent parameters(dominant areas) which are driving the PLASMA AND LCD television market in Mumbai regio n. In doing so, the researcher will be surveying the customer, user and dealers (retailer) in Mumbai market to analyse the PLASMA and LCD television market. (6) Objectives of the study: a)To identify and analyse various factors influencing the purchase of TV set by the customer. )To differentiate the factors between PLASMA TV and LCD TV. c) To study the impact of new developments (PLASMA TV and LCD TV) on traditional CTV market in Mumbai region. d)To study the current scenario of various companies manufacturing and marketing PLASMA and LCD TV and normal CTV in India. e)To understand the customers’ preferences about the various parameters of PLASMA over LCD TV. IMPORTANCE AND NEED OF THE STUDY: A) Now a days the PLASMA and LCD TV manufacturing and marketing Companies are relooking for the best strategies and are desperate for growth. B) This study will provide the preference of the customer in the changing marketing environment. C) This study will provide the complete knowledge about the factors influencing customers’ preference to the CTV market. D) It will make the supplier alert about his own strengths and weaknesses and ultimately will give an insight to enhance his sales in the market. Also the supplier will be aware about favourable and unfavourable factors of the customer which influence on the profitability of the industry. E) It will be witnessing a new scenario with a new market profile. F) To the layman, however, it’s not the technology and how it works that matters but it’s the quality of the TV that he is worried about. Both LCD and PLASMA TVs offer excellent picture quality. But obviously both have their pros and cons. With this study the producer will get an opportunity to understand the same. Significance of CUSTOMER PERCEPTION in TV MEDIUM: 1)To offer better quality of service to the customer after knowing the perception about the product. 2) It would be more convenient to design better Marketing strategy. 3) Provide fast response to the customer (7) Research Methodology Research Design Research Methodology includes the type of primary and secondary research used for this project i. e. the way in which the data are collected for the research project. The methodology will also include the plan for sampling, the relevant field work and the analysis tools to be sued to interpret the data so collected. Methodology refers to more than a simple set of methods; rather it refers to the rationale and the philosophical assumptions that underlie a particular study. This is why scholarly literature often includes a section on the methodology of the researchers. A Research Design provides the framework to be sued as a guide in collecting and analyzing data. Research can be Exploratory, Descriptive or of Casual type. Amongst this Descriptive Research Design has been chosen to carry out this project. Descriptive Research is carried out with definite objective(s) and hence it results in definite conclusion. This research tries to describe the opinion of the respondents on the selected topic of the project. Hypothesis: 1) Customer prefer LCD TV over PLASMA TV. 2) There is a significant impact of PLASMA and LCD TV on the sales of general CTV. Universe of the Study: The universe of the study is all customer, user, dealers(retailers) in the Mumbai region only. Sampling Plan : About 100 customers(mix of perspective customers and users) and around 50 retailers will be selected as a representative sample from all over Mumbai. As the study is limited to Mumbai city, all the samples will be randomly selected from Mumbai city only. Census is the process of obtaining response from / about each of the member of the population which is not always possible due to the various constraints to the researcher like time, cost etc. In such situations the alternate method of data collection is sampling. Sampling is the process of selecting a subset of randomized number of constituents of the population of the study and collecting data about their characteristics, facts and opinions. Sampling takes lesser time to collect data at lesser cost and also as the data is less its accuracy often increases as compared to huge data. Sampling methods can be classified into probability and non-probability sampling. In probability sampling each unit in the population has a probability of being selected as the unit of the sample which varies as per method of probability sampling is chosen. In non-probability sampling there may be instances that certain units of population will have zero probability of selection because the interviewer considered his / her own judgment, convenience and bias for the selection of the sample units of such sampling. Though the probability sampling gives better accuracy in terms of confidence level of the inferences of the study, there are many practical difficulties in fully executing it6. Further, the sample can also be stratified based on the various governing variables. Appropriate questionnaires will be structured and circulated amongst the sampling units. Sampling Tools The Primary Research shall be focused on Survey, Expert Consultations and Qualitative Research which will include in depth interviews, The specific tools will include. †¢ Questionnaire †¢ Personal Discussions / Interviews schedules. Data collection Data is the basic input to any decision making process in a research study; processing which gives the statistics of importance of the study which can be categorized in to primary and secondary data. A) Primary data: Primary data may be collected from customer, user, dealers (retailers) through schedules and questionnaires. B) Secondary data: Secondary data can be traced from office record, journals, annual reports and other office documents. Analysis & Interpretation of Data: Statistics is the art and science of collecting, analyzing, presenting, and interpreting data7. The reason for analyzing data is to understand the variation and its causes in the phenomenon. Since variation is present in all the phenomena, knowledge of it leads to better decisions about a phenomenon that produces the data. It is from this perspective that the learning of statistics enables the decision maker to understand how to draw conclusions about the large population based upon information obtained from the sample. For the purpose of this research: the thought process that focuses on ways to discover, manage, and decrease the variation present in all phenomenon is statistical thinking; data is the collection of observations of variables of interest while the population is the collection of all elements of interest. This research study is focused on statistical theory in formulating and solving problems. Descriptive as well as inferential statistics methods will be used in the research; descriptive statistics will include graphic and numeric method both. Limitations of the study: a)The geographical location of the study is limited to Mumbai city only. b) Only the impact of PLASMA and LCD TV on general CTV market will be studied under the proposed research. c) Brand differentiation of all available TV sets in the market will not be considered. d) Technological aspects will not be covered in the study. e) The study is limited to the customers in the age group of 25 to 35yrs. 8) Plan of Work |SR. No. |Particulars of proposed research work |Duration (Months) | | | | | |1. |Collection of Primary Data. |4 | |2 |Collection of Secondary Data. |4 | |3 |Typing the Manuscript. |2 | |4 |Proof Reading. |2 | |5 |Development of Analysis Plan. |4 | |6 |Data Interpretation. 1 | |7 |Drawing Conclusion. |2 | |8 |Drawing Suggestions. |1 | |9 |Miscellaneous work. |4 | | | | | | |Total |24 | (9) Chapter Scheme Chapter 1: Introduction: History and development of audiovisual medium: This chapter deals with the historical development in the audiovisual medium and evolution in the field of TV industry. Chapter 2: Indian television industry This chapter covers the actual progress in the modern age in the field of television in India. Chapter 3: New developments in CTV industry: An introduction of PLASMA and LCD television in the TV market: In this chapter, specifically the advancements in TV industry in terms of PLASMA and LCD television and their pros and cons will be explain in detailed. Chapter 4: Exact nature of the study: Here, the emphasis will be given on the latest developments in the field of TV Industry (including PLASMA and LCD TV. Chapter 5: Objectives of the study: This chapter covers the basic objectives behind conducting the study. Chapter 6: Analysis and interpretation of Data: This chapter deals with analysis of data using suitable statistical tools and the presentation of the same. Chapter 7: Conclusion and recommendations: In this chapter the conclusion will be drawn on the basis of data analysis and the recommendations shall be presented. Bibliography: Appropriat e bibliography will be given at the end of the report for all secondary data in the theses.

Death Penalty Rewritten Essay

What does one learn about in a first year composition class in Appalachian State University? After  reading from Dr Kimberly Gunter it is still unclear to this writer. Quotes fromthe end of this paper  signified the two ends of the spectrum when it comes to the Death penalty; â€Å"Fry ‘Em All† and â€Å"The Bleeding Heart† (Gunter, 38). This paper written by Dr. Kimberly Gunter from Appalachian State University initially appears on the surface to be about how the class she has been teaching for the last 15 weeks has looked to understand the death penalty in their state and why they oppose it. In the end Gunter describes how she used a topic that she obviously has strong opinions and emotionswith and has her students learn to write about it. The Title of this paper â€Å"In Our Names†: Rewriting the U.S. Death Penalty (32) suggests that maybe there were petitions put together for possible ratifications to the death penalty laws or at least a Billwritten and presented to the state legislators for consideration. There is nothing in the paper suggesting any of that was accomplished. Gunter takes the reader on a field trip with her class to a Maximum Security prison in North Carolina in a final research effort for a class project the students have been working on. Gunter uses analogies like the equating the air in the prison smelling like a â€Å"day of hog-killing† (32) in an attempt to disgust the reader from the beginning with the idea of death row.Gunter continues to describe low life prison guards and overly medicated innocent prisoners. Throwing in one liner comments from students whose life experience equates to growing up in privileged middle class families and having the opportunity to attendan established University like Appalachian State University. Gunter provides partial statistics in an attempt to show the reader her knowledge on the subject of Capital Punishment. As tha paper comes to a conclusion Gunter was attempting to integrate her students into academic writers and focusing on a singular project tied together by the death penalty. In her writings Gunter shows a bias towards the death penalty invoking images  of dead pigs and fowl stenches in the readers mind. Gunter contradicts these images later in the paper when she describes thedeath chamber with a hospital gurney and crisp sheets on it. This is Gunter’s attempt at using a â€Å"pathos† argument. Gunter wants to show the humanity side of the death penalty but fails in ways when she quotes a guard â€Å"he out and out said rape isn’t much of a problem in that prison, but last year, another guard, a bg barrel-chested sergeant who kept saying ‘I like to fight,’ told me that, while the guards ruled the prison during the day, the prisoners ruled at night, and that prisoner rape was widespread and unchecked while the cell blocks were on nightly lockdown.† (35). This example of rape in prison only helps solidify some readers minds about capital punishment and the inability of offenders to be rehabilitated. The writer does not use any evidence to support her argument which is not even clearly defined or understood in the paper. The reader finishes reading the work and searches for the true topic of the work, is it about the death penalty, is it about a first year composition class or is it about a transformation of the student to open their minds or take on different perspectives in life? It is never truly defined within the body of the work. There is misinformation in the body of work. Gunter is quoted on page 34 † We learn that there are no on-site educational programs..† This is untrue according to the Educational Services for the Department of Prisons in North Carolina. It is difficult to identify if the writer of this work is successful in conveying her point to the reader. There is a use of pathos in the work that will pull on the emotions of the reader, but it is not clear what emotions are to be pulled on or the wrong emotions are enacted. If the purpose of the paper was to showthat young college aged students are able to open their minds or embrace academic writing it was not successfully portrayed or documented in any way. Works Cited â€Å"Educational Services.† Educational Services. Web. 22 Nov. 2014. . Gunter, Kimberly K. â€Å"I n Our Names†: Rewriting The U.S. Death Penalty.† Writing On The Edge 21.2 (2011): 32-38. Education Research Complete . Web. 22 Nov. 2014.